About Us

PetLinx is a creation of Software Revolutions Ltd, a software development company that was founded in 2000 by Laurence and Trudie Smith.

Our Story

“So how did you get into making pet software?” – if I (Laurence) had a dollar for every time I’ve been asked that…you know how that ends!


It all started in 2002 when during a chat with a work friend, he asked if I had anything his mother could use at her grooming salon to manage her business.  As it happened I had been working on creating a generic database program for a few years so we used that as a base, and added an area for storing pets and groomers and the other parts of the software that were needed.  She loved it, which got us thinking…


Our research on the internet found there wasn’t a lot of choice in terms of software for the grooming industry.  And most of what there was out there looked like it had been created by people who clearly weren’t trained software developers!  We saw an opportunity so packaged PetLinx up as a commercial program, created a website and submitted it to Google and all the other search directories we could find, and waited.


In the middle of one night in May 2002 our fax machine (yes that is how we took orders originally :-)) whirled into life – we had our first order!  More orders followed over the next few months and the feedback from our customers was positive, so we realized we were onto something good.  In the years that have followed we’ve made hundreds of improvements, added modules for boarding and daycare, released PetLinx Cloud and BookMy.Pet, and most recently the PetLinx Mobile App – all based on our customer’s wants and needs.  Great customer service was instilled in me at my very first job, and is at the heart of everything we do.


After 20+ years, PetLinx is now used daily by thousands of users in over 35 countries.  We still get the same buzz as we did back in 2002 when an order comes in or a prospective customer gets in touch, and we don’t intend to stop any time soon.